It's 2012 and the world is in monetary turmoil - big household retail names into receivership and job uncertainty is making us be more frugal following the years of excess when credit was readily available to all. Not so in the bicycling business. Evidently as fuel bills continue the rise and now we tend to be more worried about our general health (though God knows why as our pensions aren't worth jack) that we would like to the most convenient kind of travel to carry out our commuting and sporting wants.
Long established cycle shops like Rutland Cycling, Chain Reaction and Wiggle have boomed into on-line selling titans within the last five years and so are a consistent feature on Britain's best business lists. The bicycling industry most importantly within the retail sector appears to have hit an equation for marketing big portions on-line by increasing global visibility and offering renowned biking brands at often hugely discounted prices and quite often with free delivery - in the case of Chain reaction which started off life as a tiny cycling retail outlet selling Road Bikes in Northern Ireland they are thought to be the world's biggest online cycling retail merchant with Wiggle a little way behind.
Some other biking businesses like Rutland Cycling for instance have was able to carve a niche product having a excellent blend of on the web and standard shops supplying the customer the opportunity to browse on-line prior to going in store. Rutland Cycling are one of the few businesses that have additionally incorporated a hire business and stores which are high quality and are located around Rutland and Grafham reservoirs making them a terrific destination for a outing as well and a place with the terrain available to test the bike s as opposed to your traditional Halfords carpark.
This aside it might also appear that there is a common renaissance for biking and all its adaptations and the industry has made it all very accessible when it comes to value and convenience - however what exactly have they done additional which makes them stand out say against a garments shop or someone selling cd's.
The difference is they offer their customers the ability not just to buy into a brand or product but they then also offer the chance to buy into the lifestyle - look at Rutland Cycling, Evans, wiggle they all offer weekly rides with other cycling enthusiasts, they communicate daily even hourly with their customers offering great competitions, loyalty discounts. They have embraced all social media and use it to great effect - they essential make their customers feel part of something bigger that they have joined a club with like minded people -and this is the key to the future of retail - it's not just selling any more you need to offer a religion.
Long established cycle shops like Rutland Cycling, Chain Reaction and Wiggle have boomed into on-line selling titans within the last five years and so are a consistent feature on Britain's best business lists. The bicycling industry most importantly within the retail sector appears to have hit an equation for marketing big portions on-line by increasing global visibility and offering renowned biking brands at often hugely discounted prices and quite often with free delivery - in the case of Chain reaction which started off life as a tiny cycling retail outlet selling Road Bikes in Northern Ireland they are thought to be the world's biggest online cycling retail merchant with Wiggle a little way behind.
Some other biking businesses like Rutland Cycling for instance have was able to carve a niche product having a excellent blend of on the web and standard shops supplying the customer the opportunity to browse on-line prior to going in store. Rutland Cycling are one of the few businesses that have additionally incorporated a hire business and stores which are high quality and are located around Rutland and Grafham reservoirs making them a terrific destination for a outing as well and a place with the terrain available to test the bike s as opposed to your traditional Halfords carpark.
This aside it might also appear that there is a common renaissance for biking and all its adaptations and the industry has made it all very accessible when it comes to value and convenience - however what exactly have they done additional which makes them stand out say against a garments shop or someone selling cd's.
The difference is they offer their customers the ability not just to buy into a brand or product but they then also offer the chance to buy into the lifestyle - look at Rutland Cycling, Evans, wiggle they all offer weekly rides with other cycling enthusiasts, they communicate daily even hourly with their customers offering great competitions, loyalty discounts. They have embraced all social media and use it to great effect - they essential make their customers feel part of something bigger that they have joined a club with like minded people -and this is the key to the future of retail - it's not just selling any more you need to offer a religion.
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